Medfel has also decided to bring forward next year's edition, that will be held one week earlier than the previous edition, held on 4-6 May 2011.

Next year the spotlight will be on

, a major player in the Mediterranean fruit and vegetable sector. Some key figures:
- 3.4 million tonnes of fruit and vegetables exported with a total value of 2.9 billion euros (apples, table grapes, kiwi fruit, peaches and nectarines, citrus fruit, carrots, lettuces, potatoes and tomatoes). 
- 2.8 million tonnes of fruit and vegetables imported worth a total of 1.9 billion euros.

The protagonist as product will be

, one of the most segmented products in the fruit and vegetable sector.

Another new feature is the

. Various topics will be presented and relayed to the fair:

    •    The Euro-Mediterranean organic sector

    •    Fruit and vegetable transport and logistics

    •    Distribution channels

    •    Products and consumption

    •    The European crop forecasts (peach, nectarine, melon and apricot).

or