All the major European markets have actively contributed to this increase, showing once again that Pink Lady®’s growth potential is still far from being realised.

On overseas markets, a priority area of development for the pink apple, results, at an 80% increase in volume, are also very encouraging. Russia, Eastern Europe, South-East Asia and the Middle East, without exception, are all showing a promising level of interest in Pink Lady®.

The next steps for the current campaign:
-    the annual Saint Valentine’s Day rendez-vous, with a television advertising campaign in 11 countries and a consumer game on the web, ‘The world’s biggest declaration of love’, relayed in stores on packaging, and
-    the launch of the new brand specifically targeted at children, PinKids®, in partnership with Disney©.

Pink Lady® will be present at Fruit Logistica, Hall 5.2, Stand A-05.