Its award-winning Intense™ tomato range has been extended with the addition of new shapes and larger sizes, making it an attractive option for new sectors and different applications in the marketplace.

The company has also added a new positioning to the Intense name: ‘The Chef’s Tomato’, identifying it as an essential ingredient for professional users and an aspirational one for amateur cooks.

“We want to target people who love cooking for their work or their hobby, whether they’re in a sandwich shop or in a catering business, and tell them that this product is perfect for them,” says Daniel Kretzschmar, Nunhems Produce Chain Manager for Europe, Middle East and Africa. Nunhems will also exhibit its entire portfolio of fruit and vegetable seeds designed to meet the needs of all sectors in the fresh produce markets.

Cost-cutting and waste reduction will undoubtedly be major themes at this year’s show. Intense’s non-leak properties certainly fit the bill in that respect. Similarly, waste reduction is also a theme running through a number of its other new launches, including the ground-breaking Kirene Galia melon, which changes skin colour from green to brilliant yellow when it’s ready to harvest, a fail-safe way of avoiding unripe product.

Nunhems’ parent company Bayer CropScience will showcase its Food Chain Partnership concept in Hall 20, Stand C15.

About Nunhems
With annual sales of EUR 240 million (2009) and an extensive range of 28 crops and some 2,500 varieties, Nunhems is among the world’s leading vegetable seed companies. Its portfolio includes leading varieties and brands in crops such as leek, onion, carrot, melon, cucumber, tomato, watermelon, lettuce and pepper. With more than 1,500 people Nunhems is present in all major vegetable production areas in the world.