GF Group, European leader in importing and distributing fresh fruit and vegetables, is launching its brand " F.lli Orsero", for extra quality premium bananas and pineapple. 
“F.lli Orsero” (Orsero Brothers) is the result of the history of the Group, which for over 50 years has been managing the supply chain to offer consumers a fresh, healthy and controlled product, from the field to arrival in stores. The new brand actually brings with it the values of the Italian family that runs the company: experience, professionalism, flexibility and attention to the relationships with their partners – the Group highlights in a press release.

The “F.lli Orsero” fruit is produced directly in Costa Rica and Colombia, transported by ships owned by the group up to the Mediterranean ports and then quickly distributed to each city’s store  through an extensive distribution network.
“F.lli Orsero” also means innovation in the new and attractive packaging, suitable for displaying products in the store.

The marketing plan will initially address Italy and Spain, and then it will be extended to the other countries where the Group operates. A major promotional campaign, through the use of all instruments of the marketing mix, aims to increase awareness of the brand to all market players, from the wholesaler to the consumer through the retailer. Television, print media, internet, promotions, lotteries, flash mobs: the “F.lli Orsero” van will travel Italy and Europe to bring bananas and pineapples on all tables.

Orsero Antonio, President of GF Group, declared: "After many years of experience, we decided it was up time to put our brand on the products we distribute. Today's market often follows the law of the lowest price, at the expense of quality and healtiness of the product. So we decided to produce and distribute our better quality product so to guarantee the consumer with our name.

Raffaella Orsero, Chief Executive Officer of GF Group, declared: "We firmly believe that quality is the way to grow, that’s why we are investing so much in this project to reach the consumer in a more direct way: by offering the best. In recent years we have stepped up our investments in the production areas in Costa Rica and Colombia to ensure high quality fruit that is produced responsibly. The presence of our staff in the countries of origin is a guarantee not only of quality but also of the most efficient logistics service, key factor for the quality of our produce”.

With a consolidated turnover of over 925 million euros and more than 3,300 employees, the GF Group is active mainly in Italy, France, Spain, Portugal, Greece, Costa Rica, Colombia and Argentina.

For any information please contact:
Maria Gramaglia – Tel. 0182/560400