The varieties being harvested presently are "Ambrunés" and "Pico Limón Negro" being shipped to the international markets for a good price, Ángel Prieto told to Europa Press.

A good production is expected this campaign, as until now 10 million kilos were collected and sold. Quality is quite good and prices keep fluctuating, since they started low, recovered and went down again due to excessive offer.

The United Kingdom is among the main international markets for these cherries: there Picota are considered "not just a cherry, but something more" thanks to the promotion made over the last 10 years.

The challenge for the present campaign is Russia, where promotions should be carried out to make this product more popular. The first boxes of Picota from Valle del Jerte are just about to arrive in Russia.