With less than one month to go before the staging of the new Fruit Attraction (on 4-6 November), more than 320 companies from the fruit and vegetable industry have already confirmed their participation. The exhibitors include some of the leading companies from the production sector, from the source marketing sector and from the industry as a whole. Furthermore, within the framework of the fair's Foreign Guest Programme, more than 200 invitations have been issued to heads of distribution companies throughout Europe.

Fruit Attraction will also host a Specialised Conference Programme that will analyse the current situation within the fruit and vegetable industry, focusing on aspects such as the policies being pursued by distributors in the light of the crisis and improvements in competitiveness at fruit and vegetable exploitations.

The "Innovation Conference Programme" will constitute one of the event's main attractions. Fruit Attraction, which is co-organised by IFEMA and FEPEX, will take place between 4th and 6th November 2009, on an exhibition area of more than 20,000 square metres in Halls 1 and 3 at Feria de Madrid.

On 4th November, Alex Dower, Produce Director at TESCO STORES Ltd., Gé Happe, Sourcing Director Europe at AHOLD, and Jesús Gómez Rodríguez, Head of Fruit and Vegetable Products at DIA ESPAÑA, will participate in the conference entitled "The Response of European large-scale distributors to the crisis: repercussions on the fruit and vegetable industry". The conference will be inaugurated by the Spanish General Secretary for Rural Affairs, Alicia Villauriz, and the Chair of the conference will be FEPEX president Jorge Brotons.

The "Innovation Conference Programme" will also include two conferences on cogeneration and phytosanitary products, focusing on their role as competitiveness factors at fruit and vegetable exploitations.
Throughout the duration of the fair, Fruit Attraction will be open from 10.00 a.m. to 7.00 p.m.

More information on Fruit Attraction website