The situation was analyzed at Berlin’s Fruit Logistica by major Italian experts and industry players. The need to relaunch Italy’s supply in Germany was stressed.

The President of CSO (Centro Servizi Ortofrutticoli - Fresh produce Service Centre) Paolo Bruni stated: “Germany has always been the most important market within the EU-27 for Italy’s exports of fresh fruit and vegetables, therefore it is important that Italy reinforces its position in this Country despite the ongoing crisis”.

By 2010, according to the survey company GFK, a decline by 0.5% in the Germans’ purchasing power is expected compared to 2009, due to a fall in income. In monetary terms, it is estimated that every German will have 42 euros less for their total expenditure compared with last year: it is clear that this will have heavy consequences on purchases of fresh produce such as fruit and vegetables.