The communication campaign provides in this first stage a series of billboards located near the outlets of the main Greek retailers, concentrated mainly in the cities of Athens and Thessaloniki.

The text on the poster says: “We can change the quality of our food with organic products! Almaverde Bio Organic products - a ‘jump’ for a better life).

"This is an important step for the realizatioìn of our strategy of internationalization for the Almaverde Bio brand - said Paolo Pari, director of Bio Almaverde Italy -. Consumption of organic products today in characterized by common features in all European countries, both as consumers target and reason of purchase. The results achieved in Greece, despite the difficult economic situation which has affected this country, suggest to us that there are grounds for an organic brand policy in this market”, Paolo Pari explained.

Almaverde Bio Italy gathers nine Italian companies specializing in the agrofood sector licensee of this trademark. Today Bio Almaverde offers the widest range of organic products ranging from fruits and vegetables, fresh and ready-to-eat, meat, eggs, pasta, frozen vegetables, juices and nectars, tomato derivatives, canned vegetables.

The turnover generated in 2009 was 26.2 million euros, an increase of 7% compared to 2009. Furthermore Almaverde Bio, thanks to investments made in these 10 years, is confirmed as the best-known organic brand to consumers in Italy.