Italy’s most important international exhibition on the fruit and vegetable sector is organized by Cesena Fiera, that has also changed the opening time for the public to 9.30 a.m. - 6 p.m.

Here is a list of the main events scheduled during Macfrut 2010:

TUESDAY 5th OCTOBER (a day before the official openings)

2:00 pm - Sala Europa
European Fruit Summit
An interesting conference "preview" with international production and research representatives providing an overview and forecasts for the most important winter varieties (kiwis, pears, apples, citrus). - See also related article


WEDNESDAY 6th OCTOBER

10:00 am - Venue: Sala Europa

Official inauguration of MACFRUT 2010
followed by
G 20 - First European Forum of Fruit and Vegetable Regions

10:00 am - Venue: Sala Verde
New developments in fresh produce logistics
Promoted by FOOD

11:00 am - Venue: Sala Agricoltura - Workshop
Opportunities for collaboration with POMONA

2:00 pm - Venue: Sala Verde
The fruit and vegetable CMO: reflections and discussion
International Conference organised by UNAPROA, UIAPOA, UNACOA

2:30 pm - Venue: Sala Agricoltura - Workshop
Annurca apple PGI and Distribuzione Moderna

3:00 pm - Venue: Sala Europa
Meeting of the EDEKA Group
The German group operating in the food retail sector meets its international suppliers to outline the group's future strategies

4:30 pm - Venue: Sala Agricoltura
Workshop of the Distretto produttivo dell’Arancia Rossa blood orange consortium


THURSDAY 7th OCTOBER

10.00 am - Venue: Sala Europa
Range and complementarity of technological solutions: a real added value for the fruit and vegetable industry
Promoted by MACFRUT

10.00 am - Venue: Sala Verde
Interprofessionalism in the fruit and vegetable industry

10:00 am - Venue: Sala Agricoltura - Conference
Zero-residue intervention strategies

10:00 am - Venue: Sala Delegazioni
The naturally integrated production chain: advantages for modern farming

2:30 pm - Venue: Sala Agricoltura - Press Conference
Presentation of the national FedagroMercati monitoring centre for credit protection and discounting in agrifood centres/wholesale markets.
Presentation of the Monitoring Centre for fruit and vegetable wholesale prices

3:00 pm - Sala Europa
Seeds as the first link in the fruit and vegetable industry
Promoted by ASSOSEMENTI - ORTO-WIC group
 
3:00 pm - Venue: Sala Verde - Round Table
Teaching and learning healthy eating habits at school
Cases and strategies from the experience of operators participating in the School Fruit Scheme
Promoted by ALIMOS

3:00 pm - Venue: Sala Delegazioni
Farproagro Marketing-Commercial meeting

4:30 pm - Venue: Sala Agricoltura
Trade and investment opportunities in Moldova, Romania and Ukraine


FRIDAY 8th OCTOBER

10:00 am - Venue: Sala Europa
Food and health: new communication developments and challenges
Promoted by LEGA COOP, MACFRUT, Sapim

10:00 am - Venue: Sala Agricoltura
The Regional Market System
Promoted by MACFRUT

10:30 am - Venue: Sala Verde
The role and value of Biological Control in the fruit and vegetable industry
Promoted by IBMA International Biocontrol Manifacturers Association - Assometab

3:00 pm - Venue: Sala Europa
From fresh-cut to ready-to-eat products: the evolution of the species
Promoted by AIIPA

3:00 pm - Venue: Sala Verde - Seminar
Maximum residue limits, harmonisation and commercial competition
Promoted by UIAPOA

3:00 pm - Venue: Sala Delegazioni
Farproagro technical meeting
 

For further information see www.macfrut.com