The ziplock method is starting to be used on bags of Primeros Brotes Canónigos (First Lamb’s Lettuce Shoots) and will be progressively introduced into other Florette products.

Thanks to this closure system the salads can be kept fresh for longer, avoiding the consumer having to throw away the remainder of the bag’s contents once it has been opened.

Florette, leader of the ready-to-use (4th Range) vegetable and salad market in Spain, is once again at the cutting-edge in this market with the launch of its new ‘Fresh Week’ bag closure system.

Thanks to this revolutionary new system, the result of three years research, its has achieved the perfect bag closure system, which can be opened and closed by the consumer as many times as wanted.

Right now, this system will be included on the bags of Primeros Brotes Canónigo, one of the brands most exclusive varieties and will be gradually introduced into other Florette products in the future.

The introduction of the ziplock system onto its bags is the result of extensive research by Florette on consumer habits, carried out by TNS. According to this study, 82.6 % of Primeros Brotes Canónigos consumers confirm they use the contents on more than one occasion, and 69.3% declare that at some point they have had to throw the leftover contents away.



The new Florette ziplock has been introduced to combat this behaviour and facilitate the life of the consumer once again. Among the many advantages of this system are:



1. Greater freshness. The ziplock keeps the salad even fresher, guaranteeing its perfect condition after each opening.



2. Freedom of consumption. There is no need to consume all the contents at once thus avoiding it going off.



3. Big saving. Consumers only use what they really need and can save the rest for another day.



4. Much more practical and airtight. There is no need to use external items such as a clip to seal the bag. Moreover, this system provides improved protection of the products’ organoleptic qualities.




This new launch keeps Florette at the forefront in innovation at the same time as adapting to market reality and consumer needs, its principal value. This is undeniably a huge revolution in the ready-to-use 4th Range market.