More than 600 fresh fruit and vegetables operators and 300 exhibitors (+ 33% compared to last year) from Asia but also Africa, Europe and the USA: these are the numbers of Asiafruit 2010, the major Asian trade show that is taking place on 8-10 September in Hong Kong. Oranfrizer is the only Sicilian company that took advantage of this unmissable opportunity to show to Asia the high-quality blood orange and make important business contacts among suppliers, producers and distributors of the local chains.

This is a significant step for the Sicilian citrus division, which owns a unique product and can increase its value in the world underlying its quality. Oranfrizer is taking aim at the Asian market, which is already an important outlet for the export of juices and fresh products. Oranfrizer guarantees the quality of the products thanks to controls and certifications internationally recognized. But Oranfrizer also tells Sicilian traditions: natural and traditional methods of production join high technology applied to the production cycle; this is the union that allows a process of growth and success “made in Sicily”.

Sicilian products, both juices and oranges, already met the consumers’ approval in Japan and have passed the test in Hong Kong this year.