The factors that determined the success of Pink Lady's last season include good product quality, extensive and dynamic involvement of importers and distributors (as part of promotional operations the number of brands that worked with the trademark increased by 25%), effective and innovative trade marketing solutions, new investments in mass media even through a new TV campaign. All these factors allowed full satisfaction to the 2,800 producers.

Germany, France and Britain account for 51% of the increase in sales. The first market is Germany which marked a +29% in volume over the previous year; France is the second market, with a 17% an increase in volume, followed closely by Britain (also up 17%). Below there are Italy (+27%), Denmark (+21%), Belgium (+33%), Norway (+54%), Ireland (+130%), Spain (+60 %).

On exports outside Europe, Russia remains the leading country with 36% of volumes sold, but many promising markets (in and outside Europe) have experienced significant growth that seems to confirm the future of Pink Lady in this direction: Israel (24% of volumes in this area), Eastern Europe (15%), United Arab Emirates (6%), Singapore (4%).